There’s been a lot of talk around the web the past couple weeks about ‘reach’ for Facebook Page posts. It all started when Facebook admitted to a bug in Insig
be sure to note the wording of these definitions. It is not an accident that they say ‘people’ and not ‘fans’. These words are not interchangeable. These numbers reflect all Facebook users, not just your fans. Facebook does provide fan-specific metrics, which you can find in your post-level Insights export.
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