Social Media and ROI | Tips | Social Media Today

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Getting more results from social media can be difficult. Here are a few tips that may help.

Rania Alahmad‘s insight:

 It’s difficult for small business owners to determine how much bang they’re truly getting for their social media buck. Putting content out there that generates likes, retweets and other referrals is one thing, but generating actual revenue is another thing altogether. How much of your social media traffic is bringing about real return on investment (ROI)? And if the answer is "not much," then what can be done about this problem?

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